Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results for targeted keywords. Generally, the earlier a site is accessible in the search results or the higher it "ranks", the more searchers will visit that site. Professional SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
- Narrow targeted keywords: Generally there is a limit to the number of search terms a website may target in accordance to the number of pages involved. So we are unable to focus on more number of keywords as in PPC Management.
- Time constraint: Generally search engines are not listed your site instantly so takes time to get your site listed on top of the natural listings depends on competitiveness of your targeted keywords, age of your website, quality of the content etc. therefore it takes time to gain good rankings in the natural search listings and bring traffic to your web site.
- Geographic targets not possible: Usually none of the search engines to place your site on top position only for particular geographic location where your targeted customers are located so as the results displayed for a specific keyword will be same all over the world. So we can not expect different results for different geographic locations.
- Flexibility: SEO does not give flexibility as with PPC such as landing page, speed, multiple ads and geographical targets by IP location.
Select A Professional SEO Company If:
- Those websites whose business requires global promotion, not confined to any particular geographic location.
- Those who require long term visibility and can wait a bit of time to see their website listed on top of the natural search results for specific targeted keywords.
- A well designed website with a good content will get more profit out of SEO compared to PPC.
No comments:
Post a Comment