Friday, March 28, 2008

Factors that motivate your employees at work

There are five factors that must be present in your workplace for your employees to be glad and motivated at job. Your employees need regard, to be members of the in-crowd, to affect decision making about their jobs, to get the chance to rise and produce, and access to rational leadership.
  • Respect is the fundamental right of every employee in every workplace. If people feel as if they are treated with respect, they usually respond with respect and dignified actions. Part of respect is praise and feedback so people know how they are doing at work.
  • Employees want to feel as if they are members of the in-crowd. This means that they know and have access to information as quickly as anyone else in your workplace.
  • Employees want to learn new skills, develop their capabilities, and grow their knowledge and careers.
  • Making developmental opportunities available to each employee demonstrates your commitment to helping them develop their careers. They appreciate this.
  • Employees want to have an impact on decisions that are made about their jobs.
  • Employee involvement and employee empowerment help to create engaged employees willing to put forth their discretionary energy for the business.
  • Employees do want leadership. They want a sense of being on the right track, going somewhere that has been defined and is important. They like being part of something bigger than themselves. Employees like to know that someone, who is trustworthy, is in charge.
If these factors existed in ever workplace, productivity, motivation, and happiness would soar.

Thursday, March 13, 2008

Advantages of Pay Per Click Management

Pay Per Click advertising (PPC Management) offers is a new and effective way of attracting potential customers to the business. If you have a site or not you can use PPC management to reach customers online. PPC campaign programs are useful in building brand awareness and to turn visitors into buyers and are a great complement to your existing online and offline ad campaigns.

Advertising is most effective if right audience is targeted. PPC allows focusing advertising on specific geographic region. If the business is local, it helps to target that metro area. If products or services are more widely available, it can be expanded to reach for potential customers. PPC Management gives chance to connect with the online customer market by creating a simple online ad that highlights products/services. One PPC ad usually gets into an entire network of online yellow pages and local business search sites. This helps to gain immediate access to millions of potential customers.

With traditional offline advertising methods it is difficult to know if ad is reaching the intended target audience and if it’s inspiring them to take action. PPC makes it easy to track the customer response rate. It gives instant feedback on who is responding to the ads and how many of those contacts are converting to sales. With monthly metrics, who is clicking on ad can be found and can update the advertising strategy to maximize the results accordingly. It can be used to test and tweak adverting creatives, placement, categories and even Website landing page to meet the needs of the customers more precisely. A quick feedback can be incorporated immediately. The total control on the cost of PPC will in the hands of advertiser. One can set their own periodic budget for the ads.

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