Know How to Make the Best Use of SMS Advertising

Many companies are using SMS advertising in their advertising strategy. But only few companies are getting good results from SMS advertising. This is because, those businesses are using SMS advertising as tool to reach customer, but not in an effective manner.

There are few thing to be considered to get more results from SMS advertising. They are
1. Respect the customer While sending the SMS ad to the customer, it is important to wish them in a respectful manner. Many companies do not mention words such as Hello, Sir/Madam, etc, which give a positive impression to the one reading the SMS. Without this a SMS ad can give bad impression to the customer towards the business. If you give respect to them, they will feel happy to read your SMS ad.

2. Send SMS to the target customer Many companies while using SMS advertising, send ads to each and every person, irrespective of the fact that the product benefits the customer or not. For example, consider a financial institution which offers pension plan to the people. In order to advertise its business, ti should send its ads through SMS to employees. But if the institution sends the ad to students then it is of no use, as the business ad is not reaching the right customer. Therefore, by sending the ad to the employees, there will be a chance to get an customer. Such ad benefits the employee and the business also.

3. Keep it simple Keep the SMS ad in simple and understandable language, so that the customer can understand what you are exactly telling to them. A SMS has 160 character space, so that make sure your message is clear. If the customer understand your SMS ad, then he/she will be respond according to his need.

4. Send the ad in a right time While you are sending SMS ad to the customer, just consider the time. Mostly people are busy in the early mornings and in the evenings. And if you send the ads during nights, at those times they feel inconvenient to read the message. They may also get bad impression on your business, because you are disturbing them.

5. Provide the unsubscribe option If you are sending many SMS continuously, it disturbs their work. If you provide the unsubscribe option and your business contact number, they consider that you are doing good business. If they do not want to receive messages, they can unsubscribe or if they want any information, they will contact you later.

6. Test your message Before sending it to the customer, test your SMS by sending it to your mobile. Whether it is reviving in a proper way or not. All the above ways make an SMS advertising very effective. Therefore, by implementing above ways one can improve their business greatly.

How Does SMS Advertising Work for the Business

SMS advertising is a tool that allows the businesses to attract more customers and to build loyalty with existing customers. With SMS advertising business can reach the customers according to their market segments. SMS advertising enables the business to gain the customers within a short time. SMS advertising is gaining more importance all over the world, because through SMS advertising a business can send ads to many customers within a short time across the world.

SMS advertising works for the business in the ways stated below:

1. As an advertising tool to send their ads to different segments of customers
Every business divides their customer into different segments with respect to the product benefits. The segmentation may be based on the gender or age or income or profession.

For example: A business that sells trimmers, will send SMS ads to only male customers and a business which sells perfumes for women, sends SMS to women customers.

2. Low cost advertisement
SMS advertising is less expensive and more beneficial. It is easy to implement. Once the business buys SMS advertising campaign, they can send their ad to many mobile users. In traditional advertising campaigns, business are spending much money to the ad agencies to create and send an ad into the people.

3. To get many audience for the ads
Nowadays having mobile phone is a very common phenomenon among people. Therefore a business can get many audiences for their ads. Online marketing can also generate many audience due to its unlimited reach, but one can get access to those ads only if he is using Internet. Sometimes people do not watch the television ads, in such situations SMS advertising is very helpful for the business. As SMS is a wireless communication solution, it can reach anywhere in the world.

4. As a good customer relationship tool
A business can achieve high customer loyalty by using SMS ads. Apart from ads businesses can also send personalized messages to the customers like birthday wishes, Christmas wishes along with cake offers and new year wishes. By these type of messages the business can build a good relationship with the existing customer.

In all the above ways, a SMS advertising works good for a business.

Best Ways to Prevent the Addiction to Drugs

Drug addiction is chronic or periodic intoxication due to the continuous consumption of a drug. Characters of the drug addiction includes an overpowering desire to continue taking about the drug and to obtain it by any means, tendency to increase the dose, resulting in psychic and physical dependance on the effects of the drug and detrimental effects on the individual and on society. It is better to prevent drug addiction rather than taking treatment after an individual is addicted to the drugs.

Best way to prevent drug addiction is not to take the drug at all. Generally doctors prescribes drugs like narcotics to relieve pain, benzodiazepines to relieve anxiety and barbiturates to relieve nervousness or irritation. These prescription drugs should not be taken in excess and if there is need to take more than the prescribed dose of a medication, talk to the doctor.

There are also some prevention programs which helps to eliminate or reduce the risk of abusing drugs, these programs are designed based on the demographics like age, gender, for individhttp://www.blogger.com/img/blank.gifuals and also for groups. There are three types of prevention programs which includes universal programs, selective programs and indicated programs. These programs assist teachers, parents, and healthcare professionals to explain about the dangerous effects of drug addiction to the teens.

It is also important to educate the children about the drug addiction and drug abuse can be prevented in children by communicating the risks of drug abuse, listening to the peer pressure and stress experienced by them, showing them the example of drug addicts and developing a strong relationship with the children.

Reasons for Popularity of Glow Necklaces

Glow sticks are the most popular items used for several purposes. They have their applications for recreation, emergency, and safety purposes. Have you seen people wearing various forms of glow jewelry? Glow necklaces, glow bracelets, and glow earrings are the common glow jewelry forms being used by people these days. Glow necklaces are found in various colors, sizes, and designs. They have become more popular because of the many reasons. Some of them are given here.

• Glow necklaces glow because of a reaction of two chemical compounds present in it. They include a fluorescent dye that is responsible for the color of the glow. Different colored glow necklaces give an attractive look to your costume. They provide a long lasting novelty effect.
• They are also popularly used as they are completely nontoxic and safe. If your http://www.blogger.com/img/blank.gifeyes come in contact with the chemicals, wash them immediately with warm water to avoid any problems of light stinging. However, there are no dangers of using glow necklaces.
• Glow necklaces come in different shapes and sizes. You can use them for different purposes. They are most commonly used for social occasions and parties. However, apart from that, they are also used for safety reasons where powered light is unsafe and impractical.
• They are the cost-effective ways of having fun and enhancing the party or social life. They are extremely cheaper and thus are affordable and economic.

Glow necklaces retained the association with rave culture. They remained all time fashion accessories at parties. These variety and versatile features of glow necklaces made them extremely popular.

Know About the Advantages of Supply Chain Management

Supply chain management is the process of procuring the raw materials from the suppliers. These raw materials are used to produce the final products at the production site and are delivered to the customers through a network of distributors, wholesalers and the retailers. The supply chain management process can be divided into three distinct flows which includes the product flow, the information flow and the finances flow.

The following are the advantages a business can get by the implementation of the supply chain process:

• The supply chain management streamlines the supply chain of a business. It provides and assists the marketers to analyze the demand and supply of products or services produced by the company.
• The effective supply chain management increases the availability of the products in the market at any time and this increases the customer satisfaction which is a benefit for the company.
• Through the use of supply chain software the companies in the supply chain can share the information electronically.
• Business organizations can achieve collaboration with their partners and respond to their customers in real time with the help of supply chain management.
• The supply chain management gives competitive advantage for a business by earning the loyalty of customers, shareholders and employees.
• The supply chain management process enhance the productivity and thus increases the profits for the organization.
• The efficient supply chain management process helps the company in reducing the inventory carrying costs and it also increases the responsiveness to orders of the customers.
• Effectively managing the supply chain saves operational and transportation costs.

Supply chain management has brought in a positive change for both business entrepreneurs and consumers.

Know About Features Of Supply Chain Management

The supply chain software enhances the supply chain operations and they provide the companies with the competitive edge. With the use of supply chain software, businesses can maximize the profits, increase productivity and decrease the costs.

An efficient supply chain software should support the following processes

Inventory Management:
Inventory management plays a vital role in the effective utilization of inventory and reduction of inventory costs in a supply chain. The supply chain software should support the inventory management by tracking and managing the supplies of raw materials and components needed for production, finished goods to satisfy sales orders, and spare parts required for field service.

Return Management:
A supply chain software should help in the inspection and handling of defective products and it should automate the processing of claims with suppliers and distributors, as well as insurance companies.

Order Management:
Supply chain software should accelerate the execution of the entire order-to-delivery cycle and should track the sales orders.

Procurement:
The activities like sourcing, purchasing, and payable are fully automated with the help of supply chain software and this helps the organizations to maintain a cardinal relationships with the vendors, better assessment of their performance.

Logistics:
Supply chain software helps the global companies in coordinating their warehouses and transportation channels and businesses can also improve on time delivery performance increase customer satisfaction by achieving complete visibility into how finished goods are stored and distributed.

Forecasting and Planning:
With a supply chain software, companies can estimate customer demand more accurately, and plan their procurement and production processes. As a result, they can avoid unnecessary purchases of raw materials, eliminate manufacturing over runs, and prevent the need to store excess finished goods.

The above are the features of supply chain management which explains how it is important for a business.

How Effective is SMS Marketing

Marketers and advertisers all over the world, know the importance of target customers. If the business ad reaches the targeted customer, the purpose of advertising is served. In most of the cases business ads are not reaching to the potential customers. In the present century, every one is work obsessed, no one likes to spend time on unproductive tasks. Therefore, the traditional means of advertising (news paper ads, television ads, etc.) which needs time from the customer are unable to get full attention.

To get the full attention of customer, businesses are using SMS marketing, as it is more effective than the traditional advertising. SMS marketing is effective for the business in the following ways.

1. It is Instant and Fast to Reach SMS ads are very instant and can reach the customer effectively. Once the SMS ad reaches the customer, the customer will definitely see the message. With the help of SMS advertising, a business can send their ad to the target customers, so that the ad reaches many customers at a time.

2. It is Cost Effective SMS advertising is more cost effective advertising tool. Sending SMS is less expensive than to spend money for the ad agencies or third parties to promote sales.

3. It Saves Time SMS advertising saves time for advertiser and customer. It takes less time to create and the customer have to spend only few minutes to read the message.

4. It Reach the Target Customer SMS advertising can reach the target customer, the one who can get benefits from the product. A business sends messages only to them.

In addition to the above said important features, there are many other features, which make the SMS marketing more effective.

Know about SMS Advertising

SMS marketing is emerging trend in the marketing. SMS (small message service ) advertising is an advertising tool for the businesses, through which businesses can advertise their product information to a group of people at a time.

SMS advertisement is a process in which companies or ad agencies collect phone numbers of group people and send their ads to the selected group of people, in order to increase sales and attain customer satisfaction.

SMS advertising is growing rapidly across the world, as the users of the mobile phones are increasing day to day. In this modern days, every individual is having mobile phones.

SMS advertising is a easy advertising tool for the business to reach their target customer and to send their ads to the customer. SMS advertising is a very effective advertising tool for the business to reach the customers any where in the world.

SMS advertising has some special features when compared to the traditional advertising

1. It is an instant service: SMS is a very fast message service, it can reach the mobile user within minutes.
2. Easy to create: It takes only little effort to create.
3. Less expensive: Sending SMS is very less expensive when compared to the traditional advertising.
4. Easy to reach target the customer: It can reach the target customers of the business, i.e who can get benefits from that ad.
5. Fully personalized: Sending SMS ad is fully personalized for the recipient, so that the recipient can definitely see the message.

SMS advertising is beneficial for every business, like airlines, banks, educational institutions, hospitals, financial services, railways, travel agencies, retail business, TV channels, corporate and courier services, etc.

Important Tips for Storing Winter Clothes

Normally seasonal clothing like the winter clothing is used only for short periods and for the majority of time they should be stored until arrival of winter. Following are some of the simple steps to protect and store the clothes in the same condition:

• Clean the winter clothing before storing. Laundering also helps to protect the clothes form the insects.
• Store the winter clothing in a good sized closet which is well ventilated, away from drafts and vast temperature changes, to hold the winter clothing. Suit cases lined with acid free tissue can also be used to store the winter clothing.
• Sweaters or other knit items should not be hanged because they may become misshapen and are not likely to regain their original shape. Sweaters and casual clothing can be loosely folded and placed into airtight containers.
• It is better to store the clothing according to the categories like shirts, coats, skirts, etc.
• It is good to wrap the delicate or silk clothing in cotton sheet or pillowcase before being storing these clothes in an airtight container.
• Do not fold the clothes, instead roll them to keep them free from wrinkles and creases.
• Store the clothes in a container in which air is circulated freely because fabric should be able to breathe.
• The storage area for the winter clothes should be clean, cool, dark and dry, as a dark place will prevent the clothing from fading and helps in keeping it cool.
• Hang items like pants or skirts, hang them from the waistband.
• Addition of natural moth sachets to hangers and container especially those containing wool and silk articles protects the clothing from insects.

Since winter clothing are used occasionally, they require very good storage methods.