Friday, April 15, 2011

Know about SMS Advertising

SMS marketing is emerging trend in the marketing. SMS (small message service ) advertising is an advertising tool for the businesses, through which businesses can advertise their product information to a group of people at a time.

SMS advertisement is a process in which companies or ad agencies collect phone numbers of group people and send their ads to the selected group of people, in order to increase sales and attain customer satisfaction.

SMS advertising is growing rapidly across the world, as the users of the mobile phones are increasing day to day. In this modern days, every individual is having mobile phones.


SMS advertising is a easy advertising tool for the business to reach their target customer and to send their ads to the customer. SMS advertising is a very effective advertising tool for the business to reach the customers any where in the world.


SMS advertising has some special features when compared to the traditional advertising
  1. It is an instant service: SMS is a very fast message service, it can reach the mobile user within minutes.
  2. Easy to create: It takes only little effort to create.
  3. Less expensive: Sending SMS is very less expensive when compared to the traditional advertising.
  4. Easy to reach target the customer: It can reach the target customers of the business, i.e who can get benefits from that ad.
  5. Fully personalized: Sending SMS ad is fully personalized for the recipient, so that the recipient can definitely see the message.
SMS advertising is beneficial for every business, like airlines, banks, educational institutions, hospitals, financial services, railways, travel agencies, retail business, TV channels, corporate and courier services, etc.

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