Facebook. You have heard about it by now, whether from your teenager or a friend, or lately you've read about it in the business section. If you think that Facebook is just a Web site for high school and college kids to share funny pictures and stories, you are dead wrong. Facebook is a social networking website, launched on February 4, 2004. Facebook was founded by Mark Zuckerberg, a former Harvard student. Facebook has already become one of the most popular social networking sites in the world, with some 50 million users today, and that number has been doubling every six months. A large and growing percentage of Facebook users are over the age of 23. There are nearly 6 million Facebook users over the age of 23 in the United States, and more than 4 million users each in Canada and the UK. In fact, US users under the age of 24 make up only 30 percent of all Facebook users. Whether or not you completely understand social media or social networking sites, the one aspect you must understand is that they are going to change the way businesses advertise. Facebook is constantly evolving and improving its users' experience with new features and applications.
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