Mobile marketing is an emerging trend in the marketing field. It is growing very rapidly in these decades. The mobile users are also increasing day by day. The mobile users are using their mobile as a communication channel, so the SMS advertising is very helpful to communicate with them.
There are ten reasons for using SMS mobile advertising in your business
1. Mobile users are increasing continuously
Mobile users are increasing continuously all over the world, so the audiences are also increasing for the SMS advertising.
2. Easy to target the customer
In SMS advertising the business can easily reach their target customer. Target customer means, the person who is benefited from that product. In SMS advertising the business can choose the right customer to promote the ad.
3. Highly effective two way communication
Mobile users hold their phone most of the times. There is a maximum of 90% chance to see the ad when it is sent through SMS. Mobile communication is a two way communication, that means the customer can respond for the SMS ad at any time. If the customer have any doubts for the ad, then the customer can give message to the sender about his doubt. In traditional advertising (radio,TV, news paper) the chance of two way communication is very less.
4. More cost effectiveImplementing the SMS advertising in a business is less expensive. The cost is minimal because the costs incurred in sending a message to the targeted audience is low per message. Low cost means you can mange your budget and spread your marketing ad across the world.
5. Potential to easily integrate with the other marketing channel
SMS advertising is easy to integrate with the other marketing tools. That means, the business owner can easily mix this advertising tool in his existing marketing campaign. SMS advertising can not effect his existing marketing channel.
6. Data should be relevant and accurate
The customer data base is relevant and accurate. Means a customer can change his address or any other thing, but his mobile number remains the same. Once the business gets his number, the business can send ads to the customer for any period of time.
7. The investment risk is minimum
With the speed, instant and easy to reach target customer features, the SMS advertising involves minimum investment risk.
8. Far reaching
SMS ad can reach the customer any where in the world.
9. To beat your competitor
Most of the companies are using SMS advertising campaign in their advertising strategy. If you want to beat your competitor, you need to definitely use it in your business.
In all the above ways a SMS advertising campaign is useful to a business.
There are ten reasons for using SMS mobile advertising in your business
1. Mobile users are increasing continuously
Mobile users are increasing continuously all over the world, so the audiences are also increasing for the SMS advertising.
2. Easy to target the customer
In SMS advertising the business can easily reach their target customer. Target customer means, the person who is benefited from that product. In SMS advertising the business can choose the right customer to promote the ad.
3. Highly effective two way communication
Mobile users hold their phone most of the times. There is a maximum of 90% chance to see the ad when it is sent through SMS. Mobile communication is a two way communication, that means the customer can respond for the SMS ad at any time. If the customer have any doubts for the ad, then the customer can give message to the sender about his doubt. In traditional advertising (radio,TV, news paper) the chance of two way communication is very less.
4. More cost effectiveImplementing the SMS advertising in a business is less expensive. The cost is minimal because the costs incurred in sending a message to the targeted audience is low per message. Low cost means you can mange your budget and spread your marketing ad across the world.
5. Potential to easily integrate with the other marketing channel
SMS advertising is easy to integrate with the other marketing tools. That means, the business owner can easily mix this advertising tool in his existing marketing campaign. SMS advertising can not effect his existing marketing channel.
6. Data should be relevant and accurate
The customer data base is relevant and accurate. Means a customer can change his address or any other thing, but his mobile number remains the same. Once the business gets his number, the business can send ads to the customer for any period of time.
7. The investment risk is minimum
With the speed, instant and easy to reach target customer features, the SMS advertising involves minimum investment risk.
8. Far reaching
SMS ad can reach the customer any where in the world.
9. To beat your competitor
Most of the companies are using SMS advertising campaign in their advertising strategy. If you want to beat your competitor, you need to definitely use it in your business.
In all the above ways a SMS advertising campaign is useful to a business.
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