Making PPC Ads more Effective

To drive direct traffic to your website, pay per click (PPC) can be an effective way of advertisement. PPC also called as cost per click (CPC). When the ad is clicked by a visitor, advertiser will pay to the publisher or the website owner. Now we will see how to make PPC ads more effective.

• Headline should be clear: Do not waste the space in the headline with some purposeless characters. The headline of the ad is most prominent aspect, so let it carry its weight. There is a 25 character of space to take advantage of ad. You can use it to make as a statement. Use the descriptive headlines that explain your offering product or services. Also, include your company name in the headline of the ad.

• Remove unnecessary words: We can observe many unnecessary words in PPC ads. There is a limit for the number of characters has to work on an ad. Therefore, the characters are the valuable resources, with that only have to tell the message clearly to the visitors. In PPC ads, some useful information relating to your business or product or service can mention. If you want to drive the phone calls with the PPC, you can give your business phone number in the PPC ad. Give the brand of your business especially it has very less recognition in your industry. Focus on constructing the sentence as a powerful message than with additional promises that every business says. You can even use the location of your business, which will helps to your local customers to find easily.

• Target the qualified customers: Getting a lot of clicks is not a hard job, but getting the qualified clicks that can become your potential customers is hard. Make sure your ad is likely to target the qualified potential customers and prevent others that they do not need your offer.

• Landing pages and ads should match: If you create a PPC that directs to a page, which is irrelevant, when visitors click on it will become waste of your resources. It results lower quality scores in the assessment. This means you are paying more and receiving less exposure when compared with higher scores advertisers. If the landing page you kept for directing from the ad is correct and even you are getting lower scores, decrease the keywords in the ad and keep only matched to your landing page.

PPC along with cost per order and cost per impression are used to assess the profitability and cost effectiveness of online marketing campaign. PPC over cost per impression advantage is that it tells about the effectiveness of the ad. To measure the interest and attention, clicks are a way.